Our Australian Prime Minister, Kevin Rudd, thinks of himself as a bit of a communicator. He has a flashy website at kevinrudd.com, and I think he's even on Twitter and Facebook too, just to show us how plugged in he is.
Except...
Kevin, when you're trying to build a brand, you need to register ALL of the domain names.
He didn't, so some guys over at Modus Interactive registered ".com.au" way back when he was first elected, and just sit on it.
Sadly, that didn't teach our Kevin a lesson, mostly because he doesn't listen to anything much, other than the sound of his own droning voice, so an opportunity came up yesterday for your favourite bear to register "kevinrudd.info". It cost just ten bucks, and because I already have brilliant content management software, I'm hard at work actually doing something with it.
Sadly, whatever I'm doing, Kevin's not going to like it. Too bad, I say.
And if the guys from Modus read this, maybe they'd like to point their kevinrudd.com.au name to kevinrudd.info. They'd be welcome.
