If you really want to understand why that "truth" thing is so important in our lives, take a look at this fabulous little video from Dr Joseph Mercola. This is a more accurate portrayal of the real world, especially in Medicine, than anything else I've seen or read.
Everyone "sees" their own truth, guided by their own vested interest and their own perspective of the world. We see how that "truth" is distorted every day, from healthcare to global warming.
Someone a great deal smarter than I am once told me, way back in my advertising traineeship days, that perception is reality. "Reality", he said, "is irrelevant. It is only people's perception of reality that's important. What they think is, is way more important than what really is."
And it doesn't matter how objective we try to be, because even our objectivity is distorted by our reality.
That cave is looking more and more inviting.
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